Tan Bee Lay


Alumna of:

  • Cornell University (USA)
  • University of Brighton (UK)
  • National University of Singapore
  • Project Management Institute

Areas of Consulting Specialisation:

  • Business Innovation Strategy
  • Market Research
  • Data-driven Marketing
  • Customer Strategy and Experience
  • Project Management

Bee Lay has distinguished herself as an outstanding consultant in the last 25 years. On her client list are private and government sectors across multiple industries in different countries.

Bee Lay built her early career at Arthur Andersen Business Consulting whereby she was involved in customer experience and customer relationship management (CRM) for various blue chip companies. She co-founded i1920 in 2007 where she focused on the Company’s strategic vision, financial and administrative structure, training and developing of talents. Bee Lay heads the Research arm of the company and together with a team of experienced Research Analysts, continue to produce reliable insights for our clients with a focus on customer service and high quality results. A certified PMP project practitioner, she takes on selected turnkey projects and has overseen numerous project management of different scales and in different countries.

She is fluent and English and Chinese. Her personal work and residential experience are in the USA, UK, China and ASEAN countries. She is one of a handful of senior Practicing Management Consultants certified by the Business Advisors and Consultants Council (SBACC) in Singapore.