Our people


Pharoan SIRAJ

(Associate) Consultant

The elephant may weigh less than a baby elephant but his work carries tremendous weight in the realms of originality and breakthroughs.

Pharaon is a designer working across various disciplines. He is the founder of Fifth Column, and an adjunct lecturer at LASALLE College of the Arts and Singapore Polytechnic. Prior to setting up his own studio, he was a designer at Bravo Company Singapore and an analyst at i1920. He holds an engineering degree from theĀ  Georgia Institute of Technology (USA) and a Post-Baccalaureate from the School of Art Institute of Chicago.