Client: Credit Suisse
Manifesting the Brand in Asia Pacific
Business Issue: Global brand consistency is undoubtedly a beneficial strategy and position of market strength, the reality is “think global, act local” creates persistent challenges for marketing executives across their country and organisational structures, and technical infrastructure.
Process: To enhance and support global brand campaign, our client engaged us to balancing local, multi-channel relevance with global storytelling, thematic consistency and economies of scale.
This iconic campaign started with an understanding that clients in Asia want to benefit from the insights of Credit Suisse to advance in their lives. This universal motivation reinforced the global brand positioning resulting in the development of refreshing marketing materials that resonates with clients in Asia Pacific.
Results: Humanised the global brand with a vision and mission that inspires and translates in local markets across Asia Pacific.